Vision

The name JADA was chosen with intention. It reflects the values that define who we are as winegrowers.

Ayden translates to “thankful one” in Hebraic tradition, while jade in Eastern cultures symbolizes perfection, constancy, and immortality—qualities we strive to honor in every bottle of Jada wine. Together, these meanings form the etymological foundation of the name Jada and the guiding philosophy of Jada Vineyard & Winery.

When my family purchased this land 22 years ago, we had a “small, big dream” – to produce some of the most sought-after wines in the world and all from our estate vineyard. We never wanted to be the biggest, just to only use the best from our organically farmed vineyard in each Jada wine. That mission remains true today with the Riboli Family.

“Terroir” is a term that can mean many things, depending on who uses it. For us at Jada, it is literal. We make wine from land we have lived on, worked, and cared for over more than twenty years. It is a rare and deeply personal bond—one rooted in our pocket of hills off the Santa Lucia Coastal Range in the Willow Creek District of Paso Robles—and it is expressed in every Jada wine.

That bond shapes our respect for both the land and the wines we produce, including how much we choose to make. We believe excellence is found in the small, sustainable things of this world – small batches of carefully crafted wines, a small team of winemakers who fret and focus over every detail from the vineyard to the winemaking, and a small, family-run winery with a knowledgeable crew of Wine Educators with a similar passion for limited production, estate wines.

At the end of the day, all this attention to detail should reinforce our singular goal often summed up by my father in one simple phrase:  “Our wines should be so darn good, you keep coming back to them year after year.” We feel you and the special people in your own life deserve nothing less from us.

General Manager